Does your website need a refresh or rebuild?

Most agencies answer that question with a full from-scratch redesign because that’s more profitable than an honest diagnosis and fix.

When your website already looks fine and just needs some spring cleaning, it can be rebuilt for a fraction of the price.

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When a rebuild is worth it

Website rebuilds are worth the price when the problems are structural rather than cosmetic:

• Editing simple content requires a developer, or something always breaks in the process
• The site can’t be made accessible or fast without fighting the theme
• The page builder has locked your content into a format nothing else can read
• Plugins are doing work the platform should handle natively
• Performance problems keep returning after each round of fixes

When a website rebuild it isn’t worth it:

• Your site is fundamentally sound and underperforming for reasons that can be measured and improved

A rebuild is an expensive way to solve a problem that ongoing performance improvements would handle for less.

Contact the studio to find out which situation you’re in.

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Web design + development tiers

Your website project should fit neatly into one of the following categories:

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What you’ll need before starting

When dealing with a small studio that intentionally doesn’t do everything, you’ll need to come prepared with the following:

• An established brand
  • A logo
  • Colours
  • Typography
  • In short, a reasonably clear sense of how the business presents itself
• Email hosting
  • Either a self-managed Microsoft / Gmail workspace or a dedicated IT firm that handles your emails
• A clear and functioning business model
  • Apologies to startups but this studio can’t fix everything – you must already have customers and perform great work for them

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