Adkin Agency
Website Performance Studio
Website Guides
Practical walkthroughs for making websites faster, easier to find, more accessible, and better at converting – grounded in real research, and updated as the web evolves.
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What’s the difference between a web designer and web developer?
Read article: What’s the difference between a web designer and web developer?If you’ve dealt with people who build websites before, you’ve probably noticed that some refer to…
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Why the video on your home page is costing you customers
Read article: Why the video on your home page is costing you customersHaving just spent weeks (or months) with a content agency to script, film and edit a…
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How do images get resized when they’re uploaded to WordPress?
Read article: How do images get resized when they’re uploaded to WordPress?Images in WordPress are very simple; just drag-drop the file straight into the media library or…
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Why your website ranks first for your business name but nowhere else
Read article: Why your website ranks first for your business name but nowhere elseYou rank first for your business name because nothing competes with it. Here’s what branded vs…
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What Australian business owners should know about the current website exploitation campaign
Read article: What Australian business owners should know about the current website exploitation campaignLast week the Australian government released a technical report explaining that there has been a large-scale…
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Website basics that most businesses never get told about
Read article: Website basics that most businesses never get told aboutA plain-language introduction to website fundamentals that affect trust, navigation and search engine visibility.
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What “website performance” actually means (it’s not just speed)
Read article: What “website performance” actually means (it’s not just speed)Imagine this scenario: a business owner has a full website redesign and the new site is…