Search + AI Engine Optimisation
Being found online is determined by how your website ranks in traditional search engines, and whether AI tools cite you as a reliable source.
Is your website built for both?
A growing share of research and buying journeys now start, and end, inside an AI-generated answer – with no direct website access at all.
How website visibility issues are resolved
1. Technical SEO audit
Focus on website crawlability, indexation, site architecture and page-level diagnostics.
2. Content + entity strategy
Build topical authority around the entities and questions your audience actually searches
3. AI engine optimisation (AEO)
Include structured data, clear entity definitions, and content formatted so LLMs can parse and cite it
4. Monitoring and reporting
Track rankings, AI citations, and organic performance over time
Built on the right foundations
Clean, semantic markup is what both search crawlers and AI agents parse most reliably — it’s the same underlying work that powers my Accessibility service. A site that’s accessible to a screen reader is, not coincidentally, also easier for an AI crawler to understand.
Frequently asked website accessibility questions
If you have more questions, feel free to ask about website visibility.
Online visibility covers both traditional search engine optimisation (ranking in search results pages) and AI search optimisation, which focuses on being accurately understood and cited inside AI-generated answers.
Both rely on the same technical foundations, so they’re addressed together rather than as separate projects.
For clinics and trades businesses drawing clients from a defined area, local search visibility is often the single highest-value channel.
However, professional services firms with a broader client base typically get more value from organic and AI visibility instead.
Get a free website visibility review
A visibility audit shows how findable a site is – in search results and AI answers – and where the fastest wins are.
Other website optimisation services
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Website Speed Optimisation
Website speed optimisation that fix Core Web Vitals at the source. Producing faster load times, better rankings, and visitors who actually stay.
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Website Conversion Rate Optimisation
Conversion rate optimisation services that turn more of your existing website visitors into enquiries, bookings or quotes – without extra ad spend.
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Website Accessibility
Accessibility services built to make websites more usable for people with disabilities, and easier for AI tools to understand.