Built for every user – whether human or machine
Around 1 in 5 people have a disability that affects how they use the web.
The same semantic, well-structured markup that servces them is also what AI agents and assistants parse most reliably.
You need both built from the same foundation.
Why website accessibility matters
Around 1 in 5 people have a disability that affects how they browse the web – meaning an inaccessible site is quietly turning away clients, patients or customers before they ever reach the pages meant to convert them.
Websites accessibility services (sometimes called WCAG compliance services) fix that, using the same semantic, well-structured language that AI crawlers and agents also need to reliably read your business website.
How website accessibility improvements are made
- Website accessibility audit
- Automated scanning plus manual testing against WCAG 2.2 AA to catch real issues rather than only what the scanner flags
- Remediation
- Implementation of semantic HTML with ARIA attributes where it’s actually needed
- AI-readiness pass
- The same markup used
- Testing, reporting + monitoring
- This requires screen reader compatibility testing, document accessibility statements, and ongoing checks as the website changes
Compatibility with other services
Semantic, well-structured website code follows the same foundations as used in our Online Visibility services.
A website that is genuinely accessible to individuals with disabilities – that use tools like screen readers – tends to be far easier for search engines and AI crawlers to parse and cite correctly.
Frequently asked website accessibility questions
If you have more questions, feel free to ask about website accessibility.
No – done properly, it tends to do the opposite.
Highly accessible website code is invisible to those who don’t need it, but a lifeline to those that do.
Clear structure, sensible contrast and semantic markup is what makes inclusive website design faster to build on, easier to maintain, and better understood by search engines and AI crawlers.
The Web Content Accessibility Guidelines (or WCAG, for short) is the internationally recognised standard for website accessibility, and it contains various levels of compliance – from A (standard) to AAA (specialised, not always required).
The latest version of WCAG is 2.2, which you can read here: https://www.w3.org/TR/WCAG22/ – but be warned, it is quite technical and very long.
Requirements vary by jurisdiction and sector, so it’s worth treating AA as a practical target unless it’s strictly mandated for a given business.
Accessible Rich Internet Applications is a set of special HTML attributes developed by the W3C (who also make WCAG) that makes interacting with website contents more accessible to people with disabilities.
At its core, ARIA is a series of reserved words added to existing markup that provides hints for certain tools like screen readers to make it easier to interact with the page, by changing the browser’s hidden “accessibility tree” rather than modifying the visual layout, styles or behaviour of a website.
While it’s not always required, without including ARIA attributes, your website may become actively hostile to users with disabilities.
Get a free website accessibility review
An accessibility audit checks a site against WCAG 2.2 AA, flags legal and usability risk, and shows what an AI-readiness pass would improve.
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